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Sour Patch Kids sets up April Fools' 'Prank Fund' for mischievous TikTok users | Marketing Dive

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Peter Adams @PatchAdams03 March 23, 2021

Sour Patch Kids, the candy brand marketed by Mondelez International, is doling out cash prizes and candy to select TikTok users who post videos of their pranks for April Fools' Day, according to a press release.

http://www.marketingdive.com/news/sour-patch-kids-sets-up-april-fools-prank-fund-for-mischievous-tiktok-us/597175/
 

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